And why not? With more than 7,000 kilometres of groomed snowmobile trails and an average annual snowfall of 200 to 400 centimetres, it's easy to see why the province's winter tourism is called the White Gold Rush.
"It's a way of life. If you've got snow and can't play in it, you're not going to enjoy it," said Ross Antworth, general manager of the New Brunswick Federation of Snowmobile Clubs.
"It's just a great way to enjoy winter with your family. It's a great way to take a winter vacation."
In northern areas of the province -- between Miramichi and Edmundston -- snow arrives early in December and stays until April.
Volunteers ensure the trail system is well groomed.
Most trails are more than five metres wide, and many use routes that would be logging roads at other times of the year. And the trails feature detailed signage and maps.
"It's virtually impossible to get lost up here," said Dave Brewster, vice-president of the Nepisiquid Snowmobile Club.
The trails give access to most areas of New Brunswick and allow you to get to and from Quebec, Nova Scotia and Maine. They are also interconnected, giving riders a choice of routes to loop back to their point of departure, or to travel long distances. The Nepisiquid club offers many trip suggestions on its website.
Although you can start your snowmobile experience from many parts of the province, a popular choice is the city of Bathurst.
"There are a lot of conveniences for snowmobilers in Bathurst," said Mayor Stephen Brunet. "That's why we're called the snowmobiling capital of Atlantic Canada."
The city has numerous hotels and motels, including some (Atlantic Host and Danny's Inn) located on the trail system.
"Many visitors are booking for three to five days or more," said New Brunswick Tourism Minister Stuart Jamieson. "You'd be surprised at the number of people who take their vacation in the winter for this activity."
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