Wednesday, October 28, 2009

Weddings in paradise

There was a time when a destination wedding meant a quick ceremony on a resort beach followed by a glass of champagne and a swim in the ocean. Not anymore.

Today's destination weddings can be as simple -- or as sophisticated -- as the bride and groom desire. Nothing reflects that change more than the recent announcement that Sandals Resorts International and Martha Stewart Living OmniMedia have tied the knot on a deal to create six signature wedding packages. The new Sandals Weddings by Martha Stewart and Beaches Weddings by Martha Stewart can be booked now for weddings in 2010 at 18 Sandals and Beaches resorts around the Caribbean.

At the launch event aboard the Lady Sandals yacht, Martha Stewart said she believes the six "fantasy themed weddings" exemplify the "attention to detail, creativity, charm and beauty" suited to a tropical setting.

Once a popular choice for second marriages, an increasing number of first-time brides and grooms are opting for a "wedding in paradise" with built-in honeymoon, and friends and family in attendance, Sandals founder and chairman Gordon "Butch" Stewart said.

He should know. Some 19,000 weddings are performed each year at Sandals and Beaches, and each couple wants their special day to be just as memorable as a wedding at home.

"While visiting Sandals, I was impressed to see how the staff really cares about making every wedding special," Martha Stewart said.

"I remember getting married -- every single detail. Every bride remembers. It is a day to remember ... it is the most important day in a young woman's life," she added.

"We're delighted to be working with Sandals Resorts to guide engaged couples down the aisle and help make their destination wedding unforgettable. With an array of themes to choose from, each one offering co-ordinated elements and special details, every couple will be able to celebrate their special day in their own personal style," Martha Stewart said.

Darcy Miller -- senior v-p and editorial director of Martha Stewart Weddings -- who also worked on the project, said she believes the packages are "the best value around."


Martha Stewart's Island Paradise theme wedding package finds inspiration in the colours of the setting Caribbean sun. (Courtesy Sandals)

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