The campaign features a new interactive website created specifically for Canadian travellers coming to the Rochester area,
The cooperative program titled "A Welcome Surprise" will continue through December.
Rochester and neighbouring partners are a brief 90-minute drive from the border.
VisitRochester believes this year's program may attract as many as 20,000 travellers during the last four months of the year.
Highlighted events include a free VIP coupon book for Waterloo Premium Outlets, a special price at Palm Island Indoor Water Park/Hotel and skiing at Bristol Mountain.
